Marla Maxfield Seal Beach, California 90740 marlalmaxfield@gmail.com
Resume
Designer, Merchandiser, Product Development Manager with 15+ yrs of experience in line/brand management, product development, art direction, seasonal line planning, global sourcing, and visual merchandising of branded apparel and accessories.
•Design Director: manage licensed and branded lines, product lifecycle, trend application, initial concepts, sample review stages, and final production.
•Product Development: creation of spec sheets and sampling standards, communication with overseas factories for sampling/pricing/materials, etc.
•Analytical: market competitive analysis, sales report analysis for SKU performance, expert selection of trend-right product assortments to build seasonal line plans.
•Art Direction: directing graphic artists with a focus of on-trend direction, and timely project management.
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Specialties:Design, Merchandising, Product Development, Trend, Sales Analysis, Photoshop CS and Illustrator CS
Creative Director
Graphics and SMU's
M & D Product Manager
Z Supply LLC. 2015- Present
* Worked directly with buyers and sale team to design and develop salable product for each specific market.
Directly worked with buyers from Peloton, Evereve, Altar'd State, Boot Barn, Buckle, Tilly's and indirectly through sales rep for Stitchfix, Shopbop and Lulus.
* Designed and developed the Men's Z Supply line and conceptual Graphic Design for all internal brands Z Supply, Rag Poets, Others Follow and White Crow.
Head Juniors Designer
Sullen Clothing Inc. 2012- Present
Design and Direction of the Sullen Juniors and Men's Cut and Sew Lines.
* Men's, Juniors, apparel lines concept to completion.
* Juniors Swimwear and Accessorie Lines.
* Photoshoot Stylist
Concept Designer Trend Forcast
Design LAB, Inc. 2010- 2012
Conceptual Designer and Trend Forcasting
Clients inclued: Disney, Universal, Hard Rock Hotel and Casino, PetSmart, Nordstoms, Debbie Allen, Hot Topic and Horseshoe Casino.
Head Juniors Designer
Famous Stars and Straps 2008- 2009
*Design and Development of Men's, Juniors, Tween and Toddler softgood lines.
* Manange design assistant, graphic designers and technical designer.
* Sourced all fabric and trim for the development of the line.
* Negotiation with vendors on pricing to achieve gross margins.
Creative Director Juniors
Split USA 2006- 2009
Responsible for Design and Direction of the Split junior girls line.
• Managed & supervised design team.
• Designed and developed each seasons clothing line from initial concept to sales samples.
• Chose and organized graphic art from in-house graphic artist and local artists.
• Sourced all fabric and trims for the development of the line.
• Style and organized photo shoots on location.
Design Director Roxy Girl/Teenie Wahine
Quiksilver Inc. Roxy 2003- 2005
Responsible for Design and Direction of the Roxy Girl lines.
• Managed & supervised Roxy Girl design team.
• Designed and developed each seasons clothing line from initial concept to Salesman
• Chose and organized graphic art from local artists.
• Sourced all fabric and trims for the development of the line.
• Style and organized photo shoots on location.
Head Designer
Toes on the Nose 1999- 2003
TOES ON THE NOSE: JUNIOR MISS 1-13 & GIRLS 7-14 SOFT GOODS LINES
* Responsible for 66% of company's yearly Net Sales due to the design, merchandising and production of the two separate lines over the four year period.
* Managed & supervised entire design department including sample maker, pattern maker, design assistant, interns, and production assistant.
* Designed and developed each seasons clothing and accessories line from initial concept to Salesman Samples. This included creating a color story, developing and choosing prints, computerized flat sketching and merchandising, organizing graphics, completing costing, line sheets and catalogs.
* Chose and organized graphic art from local artists. Manipulated colorways utilizing computer software programs such as Photoshop, Freehand and Illustrator.
* Sourced all fabric and trims for the development of the line.
* Created line sheet manuals for sales force utilizing Freehand 9.1, Photoshop 5.5.
* Sourced vendors domestically and overseas for the production of Toes on the Nose soft goods.
* Organized all overseas production from negotiation of price, sample approvals to bulk production and final in warehouse delivery.
* Merchandising and Product Development for our in house swimwear line.